Design, Strategy, Operations

NMR Consulting Founder | 2014 - Present

• Led the pivot of a pre-seed startup resulting in a 700%+ increase in paid users in 10 months through product management, design, and research services.

• Marketed a musician’s debut projects through strategy services leading to 623,000+ streams across all platforms in one year.

• Directed the re-brand of a swimwear label resulting in 21,000+ IG followers and 51,000+ Tumblr notes in 14 months using grassroots marketing tactics.

Fruitful Agency Co-founder | 2019 - 2020

• Developed the agency’s business strategy, led management operations, and ran our design services resulting in a revenue of $140,000+ through client contracts in one year.

Master of Human-Computer Interaction + Design

Studied the relationship between human behavior & technology, along with techniques for creating, evaluating, and presenting innovative ideas.

University of Washington | Aug 2023

Bachelor of Arts in Media

Learned the principles of consumer engagement, focusing on how to design, create, and manage advertising campaigns.

Indiana University | Dec 2021

From Marketing to Product Creation

I first started working as a marketing consultant while in high school and continued to do so in college. Halfway through college, I took a gap year to co-found a marketing agency. Upon returning to my undergraduate classes, I decided to focus on the creation of tech products, and as a result, went on to attend graduate school to study Human-Computer Interaction.